PRESS & MEDIA KIT

Press & media kit

Everything you need to write about VitaBaby — a baby weight, feeding, and growth tracker built for parents of slow-gaining babies. For interviews, additional assets, or a Pro code to try the app, email hello@vitaledger.com.

Fast facts

  • App name: VitaBaby: Weight & Feeding
  • Maker: Vitaledger Group (supplier: Wistkey UK Limited)
  • Headquarters: United Kingdom
  • Founded: 2026
  • Category: Baby weight, feeding & growth tracker (health & family)
  • Platforms: iOS, iPadOS, macOS (Apple silicon), and Android
  • Pricing: Free to download; optional VitaBaby Pro and VitaBaby Max upgrades
  • Website: vitababy.ai
  • App Store: Download on the App Store
  • Google Play: Get it on Google Play
  • Press contact: hello@vitaledger.com

Boilerplate

Short — VitaBaby is a baby weight, feeding, and growth tracker for parents of babies and children aged 0–12, with particular care for families navigating slow weight gain, underweight or fussy-eating concerns, and food allergies.

Long — VitaBaby is a baby weight, feeding, and growth tracker for parents of babies and children aged 0–12. It logs daily feeds, meals, snacks, and appetite patterns, charts weight trends against age-appropriate bands, breaks down daily nutrition (calories, protein, carbs, fat, fibre), generates calorie-dense, allergy-aware AI recipes, and produces parent-friendly summaries to share with a paediatrician or health visitor between appointments. It is built especially for families navigating slow or below-the-curve weight gain. VitaBaby is made by Vitaledger Group (supplier: Wistkey UK Limited) and is free to download on the Apple App Store and Google Play, with optional VitaBaby Pro and VitaBaby Max upgrades.

What VitaBaby does

  • Tracks weight and growth against age-appropriate bands, flagging weeks where gain slowed.
  • Logs breastmilk, formula, solids, and snacks in two taps.
  • Breaks down daily nutrition — calories, protein, carbs, fat, and fibre — automatically.
  • Generates calorie-dense, allergy-aware AI recipes tuned to a baby's age and goals.
  • Plans weekly meals with a smart grocery list.
  • Exports paediatrician-ready summaries for GP and health-visitor visits.

The story

Slow weight gain is one of the loneliest worries in early parenting. Appointments are short and memory is fuzzy, so the weeks in between turn into guesswork. VitaBaby was built to make those weeks legible — so parents can walk into the next appointment with a clear record and walk out with a clear plan. It is a tracking and planning tool: it does not diagnose or treat medical conditions and is not a substitute for professional medical advice.

Brand assets

Right-click or use the download links to save each asset.

Logo (full)
Logo (full) download
Logo mark
Logo mark download
Screenshot — weight & growth
Screenshot — weight & growth download
Screenshot — feeding log
Screenshot — feeding log download
Screenshot — nutrition & recipes
Screenshot — nutrition & recipes download

Download the app

Contact

Press enquiries, interviews, or review codes: hello@vitaledger.com.